The Importance of Photography in Marketing

It is not uncommon to use photography images to promote products. It can be a sound tactic, as the average consumer has a very short attention span when searching for products he or she wants. Consumers must often be exposed to the same message before they begin to notice and consider making a purchase. So images that are of poor quality or that fail to be noticed will fail in promoting the product.

Marketing managers can create unique ideas on how to achieve the most effective ads or visual promotions materials. But, it is the photographer’s skill that transforms the idea into an image that clearly defines the product.

Photos of products are either created from the real thing or generated by creative graphic specialists. Regardless of how they’re created, the images must accurately represent the product and its purpose. At the same time, the image must stand out among competing brands. Clear, crisp images that depict a moment frozen in time are effective, because they are relatable to consumers. Some actions are easy to catch on film than others, so creativity is important.

After considering the ideas and suggestions, the tough work starts. Transforming original images into representations of ideas is not an easy task. Most companies will not settle for an average photo or an image that does not speak to customers. While a clean background can help make the image stand out, the image of the product must then convey a message consumers will instantly related to.

To create an eye catching ad, perfect images combined with logos using attractive fonts should be combined in a way that makes sense and makes a point. The ad and all visual content should stand out and make the targeted viewers take notice.

Creating a promotions image that accurately reflects the brand and meaning to customers requires talent, knowledge, and a desire to be the best. The final product must be outstanding, to help the product get noticed among all its competitors. Sometimes, a company only has one opportunity to make its products stand out among the competition.

A promotions campaign using poorly created, fuzzy, or out of focus images is likely to lose more customers than it gains. A poor image can be so damaging to the company’s image, that it may not recover from future successful marketing campaigns, even when beautiful photos and the right messages are conveyed. Getting the image right the first time is critical to advertising success.


Drones with Aerial Photography

Drones are the marvelous innovation by science these days. People are in hurry to have best and quality drones which are also supported the best photographs. Aerial Photography is very much in demand now-a-days. People prefer them too. In this article, I am going to discuss a fantastic mini-drone here.

MJX Bugs 2C:

Competitor is here now. MJX Bugs 2C is here to impress by its stunts. GPS system is best among the rest. 6-axis Gyro sensor is designed to provide prefect stability to drone and protect drone from wear and tear during flight.  Have a look on its specifications, pros as well as cons.



  • MJX Bugs 2C is made up of ABS.
  • Contains 4 channels and 2.4GHz.
  • Built-in Gyro 6-axis sensor for protection and stability.
  • Camera resolution is 1080p for making quality videos.
  • Consisting of brushless motors.
  • GPS locating system is incredible.
  • Its operating range is 800 meters.
  • Battery is 7.4V and is 1800mAh is lithium and polymer.
  • Flight timing is about 15 to 18 minutes.
  • Battery takes 150 minutes to charge completely.
  • Its dimension is 410x410x80mm.
  • Weight of drone is 445 grams.
  • It supports 8GB TF card.
  • Barometer features are for altitude.
  • It will cost only 199.99$.


  • LED lights are enclosed in covering for navigation and best to use at night.
  • GPS is best thing in it.
  • Mobile phone screen is displays with real-time imaging scenarios.
  • Highly recommended for kids.
  • Good for beginners.


  • Air craft is not resistant to crash.
  • Not suitable for kids under age of 14.
  • Not good camera.

Ready to Fly Quadcopter:

Are you a beginner? And want to fly a drone by yourself? No problem DJI, Syma, Hubsan, Cheerson and many other companies are manufacturing RTF quadcopters. Ready to Fly are designed in a way to have all the quality accessories. Professionals are good at collecting the quality components with their drones but beginners feel confused about it. Ready To fly Quadcopters comes in the range of 50$ to 200$. RTF quadcopters have a good speed along with great operating system. RTF quadcopters are only used to fly in the area with little air.

The Bottom Line:

Now time to conclude my article. Drones by MJX are reliable and so bugs 2C. Ready to Fly quadcopter are good for your kids. I will suggest you bugs 2C for your kids and for you too if you are a beginner.


Drones and Cheerson CX-20

A variety of technology is being present in market these days and technology has left people in confusion to bought the right drone for themselves. Here in this article I will try my best to guide you in all possible and right manners about drone.

Cheerson CX-20:

Cheerson CX-20 is offering you a great operating range of about 300 meters and this is best among the rest. This drone is a little bit expensive but has a lot of features to make you happy with it. It is compatible to fly for about 15 minutes in the air. Battery takes 2 hours to charge completely to serve in better manner. Specifications, pros and cons are given below for your instance.



  • It has a maximum attitude range of approximately 300 meters.
  • It will fly for 15 minutes in the air without any problem.
  • 2700mAh battery is 20C.
  • Battery will take 120 to 130 minutes to charge completely.
  • Has a best flying speed of about 22mphs.
  • Amazingly consists of return to home feature. This feature will help the drone to come back at the place where it has been take off in the case of low battery.
  • It has a best feature which enables the drone to hover in a specific area and it will also steady its speed for making perfect videos for you.
  • IOC (Intelligent orientation control) system will help you in controlling speed if you are a beginner.
  • Strong LED lights will help you to indicate the direction in which the drone is being flying.
  • It will cost you only a handful amount of 359$.


  • Have auto path finding ability. It will resist crash.
  • IOC ability is the best in it.
  • Good flying speed.
  • Great home returning feature.


  • Propeller’s color with confuse the person about the front and back of the drone.
  • Landing skids should be more elevated.
  • Expensive as it contains less features.

Cheerson Multi-copter:

As the company is great at manufacturing Mini-drones. But this company is also trying to manufacture a little bit big in size drones. The mentioned drone is also a try by Cheerson. But one thing which I want to explain here is that, in my view Cheerson Multi-copter is only good at manufacturing quality mini-drones. Cheerson has a lot of drone series like CX 10 and CX 36. The series of CX-10 has a very good place in the market. As this series has all the required qualities which a mini-drone should consists of. They will surely get your attention when these tiny drones fly furiously in the sky.

The Bottom Line:

Summing up my article in a way that Cheerson is a reliable company regarding to mini-drones. It has few big size drones but these are expensive and had not many features like other drone present in the market these days.


Retouching Photographs to Achieve Natural Beauty

The average photographer takes many great photographs. But sometimes, photos have imperfections that are out of the photographer’s control. Factors such as bad weather, ugly backgrounds and reflections can impair a final photo.

This is why using a digital editor is very important. It takes an imperfect photograph and improves composition, displays a better vision and delivers well on the client’s remit.

Some may assume that retouching just involves touching up skin blemishes for projects such as billboard ads, but there’s more involved with the retouching process.


Outdoor Photography

For instance, think about photos that are taken of models during outdoor shoots. The take advantage of a natural light source, which is the sun. Because of this source, light levels change all during the day. These changes greatly impact the final photo.

The photographer not only has to constantly change camera position, but also the model position to utilize the best natural light during the day. Unfortunately, certain factors such as a changing light source make it almost impossible to get perfect final shots.

Retouching Outdoor Photographs to Get Better Clarity

Photographs from such outdoor shoots require retouching in order to remove unsightly reflections from glass windows. There are also pictures that require retouching because of a fading light source. Retouching helps make the model stand apart from the background. The luminance in these photographs is changed by using a black and white layer, which increases the soft light balance. This type of retouch also changes how the background looks overall.

Making the Model Look Better in the Photograph

Imperfections such as wrinkles and blemishes are eliminated by using artist tools like Adobe Photoshop. Software packages like this can slim down the face, remove freckles, brighten the skin, change hair color or remove bad sunglass reflections.

The Adobe Photoshop software package can also add things to make the model look better. For instance, add cute tattoos on the neck, change the makeup technique or add more cheek color. These are all things that can be done to enhance the final photo.


Photo-realism is very important when it comes to the final photo. Different methods are used to retouch photos so that fashion models not only look beautiful, but also natural. Anything that looks unnatural has to be cleaned up or retouched. Without the proper retouch, it could ruin the entire picture and perception that the photographer wants to present to the public.

Yes, the final photo might look better than the original one, but it still has to impress the human eye. It must look natural. The retouching process has failed when a final photo does not pass this very important test.